Conduct a Marketing Audit Major Assignment - 10193 Words

Student Name:_____________________________ Student Number:___________________________ INTERNATIONAL PROGRAMS Conduct a Marketing Audit BSBMKG515A Assignment †¢ This assignment comprises 60% of your final mark in this unit. Assignment |Competency: |Conduct a marketing audit | |Code: |National : BSBMKG515A | |Title of Report: |Conduct a marketing audit – Aussie One Travel Agency†¦show more content†¦- Identify the form of a marketing audit | | | | | |4. - Conduct an internal marketing (self) audit | | | | | |5. - Prepare a marketing auditShow MoreRelatedMarketing Audit Approach - Ikea1571 Words   |  7 PagesMarketing Audit Approach - IKEA Marketing Audit Overview â€Å"What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change† ( John, Alexander, Theodore, 1969). 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